Weronika Rafa is an award-winning designer and creative director with over a decade of industry experience. She develops brands and design systems across multiple platforms, from print, through digital, to motion. In her career she has worked with clients big and small from all parts of the globe. This includes some of the world's most reputable companies such as Google, Apple, Facebook and Adobe.
Weronika's aesthetic draws on her background in graphic design, typography and art, elevated by bold storytelling. In design she's most excited about what’s weird and unusual within the sector and the wider world. This curiosity is currently pushing her towards typographic (ugly-ish) posters and creative coding inside the design process.
With over 60K social media followers she constantly looks for new expressions and has recently welcomed the role of an industry speaker.
For new projects and partnerships please email: hello@grafa.uk.
Hardcover Guide
The design showcased here was created in response to the issue arising at London College of Communication's book arts and design workshop – due to the complex nature of bookbinding procedures the students struggled with remembering some of the (often detailed) instructions. This was exemplified in the process of making a hardcover where every step is technical and specific.
Grafa collaborated with type and print technology staff to develop a system which would help both the students and the teachers.
We produced bespoke, printed guidebooks with vector infographics and instructions of how to make a hardcover. These were designed to be sewn into the books prepared by the students – being a literall part of their hardcover while guiding through the process.
Project developed with Rahel Zoller.
Hardcover Guide
The design showcased here was created in response to the issue arising at London College of Communication's book arts and design workshop – due to the complex nature of bookbinding procedures the students struggled with remembering some of the (often detailed) instructions.
This was exemplified in the process of making a hardcover where every step is technical and specific.
Grafa collaborated with type and print technology staff to develop a system which would help both the students and the teachers.
We produced bespoke, printed guidebooks with vector infographics and instructions of how to make a hardcover. These were designed to be sewn into the books prepared by the students – being a literall part of their hardcover while guiding through the process.