Weronika Rafa is an award-winning designer and creative director with over a decade of industry experience. She develops brands and design systems across multiple platforms, from print, through digital, to motion. In her career she has worked with clients big and small from all parts of the globe. This includes some of the world's most reputable companies such as Google, Apple, Facebook and Adobe.

Weronika's aesthetic draws on her background in graphic design, typography and art, elevated by bold storytelling. In design she's most excited about what’s weird and unusual within the sector and the wider world. This curiosity is currently pushing her towards typographic (ugly-ish) posters and creative coding inside the design process.

With over 60K social media followers she constantly looks for new expressions and has recently welcomed the role of an industry speaker.

Google
Meta
Adobe
Apple
Adidas
Coca Cola
University of the Arts London
Mujosh
Rebel Patch
GLAD
London College of Communication
Riot Games
Gdansk City Gallery
Congress of Women
Centre for Investigative Journalism
KONST
Vantage
General Electric
Core Labs
Bundestag
Aesthetica Short Film Festival
London Design Festival
Reddit
Domestika
Panasonic
Wondershop

For new projects and partnerships please email: hello@grafa.uk.

Ladacznica is a collection of illustrations started in 2015 and published in Polish. Originally it depicted everyday situations – friendly chats, love dilemmas and an occasional dark joke. The more Poland turned to the right however, Ladacznica's content became more political and the drawings started to comment on female rights, religion and censorship.

Biggest successes:
1. A cheesecake-themed drawing reached over 1M organic views.
2. A vagina-themed slogan made it to the Women's March transparents.
3. That 1 angry email sent to my employer, demanding to fire me because of the immoral content.

In addition to entertaining the fanbase the drawings were published in national newspapers and exhibited at a couple of illustration shows, including Congress of Women at the Palace of Culture and Science in Warsaw. On the flipside, intellectual property of Ladacznica was repeatedly stolen, which (sadly) impacted the creation of new content.

Vantage

Degree
Shows

Exploration

Adobe Portfolio
Masterclass

Adobe
Rewind

Peer Mentoring
Scheme