The aesthetic we proposed had a clean, typographic feel at the core and vibrant, electro energy when dialed up. This flexibility allowed MUJOSHto remain consistent across all brand touch points, from minimalistpackaging to expressive prints on the runway.
Electro side of the brand shined with vibrant patterns and bright colour combinations. Organically grown from the logo, the pattern – colour – type visuals pushed the brand into innovative territories, in line with MUJOSH's growth strategy and aspirations.
