Weronika Rafa is an award-winning designer and creative director with over a decade of industry experience. She develops brands and design systems across multiple platforms, from print, through digital, to motion. In her career she has worked with clients big and small from all parts of the globe. This includes some of the world's most reputable companies such as Google, Apple, Facebook and Adobe.
Weronika's aesthetic draws on her background in graphic design, typography and art, elevated by bold storytelling. In design she's most excited about what’s weird and unusual within the sector and the wider world. This curiosity is currently pushing her towards typographic (ugly-ish) posters and creative coding inside the design process.
With over 60K social media followers she constantly looks for new expressions and has recently welcomed the role of an industry speaker.
For new projects and partnerships please email: hello@grafa.uk.
The following designs are a series of T-shirt packaging concepts prepared for an Adidas pop-up store. The idea was to celebrate retro influences through modern clothing, inspired by record covers, do-it-yourself printing and the zine culture. The packaging, shaped as a record cover, contained illustrated T-shirts, with each pattern showing through the centre. To make the event more exciting, interior graphics and print materials were created in the spirit of the packaging.
