For this identity the ambition was to create a flexible and sophisticated system for a financial client. Main inspiration comes from growing markets, what is reflected in the tone of voice. The core system is based on an expansive grid, which adapts to the format and the content.
Core photography combines architecture and landscape shots, presented from the bird's view to fully showcase their magnitude and impact. To balance those, detailed images of technological progress are also included, often resembling a grid-like pattern.
