Rebel Patch is a fashion startup on a mission to revolutionise sustainability in clothing and reduce textile waste. Their flagship product, limited-edition art patches, empowers customers to extend the life of clothing in a creative and eco-friendly way.

At a pivotal point in their journey, Rebel Patch needed a cohesive design system to amplify their message and bring their vision to life. I had the opportunity to create this design system, crafting a foundation that not only elevates their products but also helps forge stronger connections with their audience.

The visual identity of Rebel Patch is a harmonious blend of raster and vector elements. The art direction draws heavily on nature-inspired imagery, grounding the brand in an authentic, organic aesthetic that underscores its commitment to sustainability. In contrast, the graphic elements — the whimsical logo, structured frames, and bold typography — introduce a layer of energy and contemporary appeal.

For each collection Rebel Patch organizes a dedicated photoshoot. Locations of these vary and are inspired by the patches' design, highlighting the uniqueness of each release. True to the Rebel Patch ethos, independent photographers are invited to lead the shoots, infusing their vision into how the product is documented.